The Opinion video above dives headfirst into a topic that remains stubbornly taboo: menstruation.

In a lively 3 minutes 33 seconds, 10 people describe their feelings about their own periods, from love and pride to discomfort and hate. The wide-ranging chorus is testament to how every woman has a different way of experiencing and relating to her own menstrual cycle.

“It’s just not talked about enough,” one participant declares, an admonishment that stands as the film’s call to action.

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