While we often hear parents caution their children about safety, this time the tables are turned. In the video op-ed above, three children confront their mothers about “sharenting.” They are members of the first generation whose entire life could be documented on social media. It’s a generation that’s digitally savvy and concerned about what parents post online.

The U.S. law meant to protect kids online (COPPA) “places parents in control over what information is collected from their young children online.” But innocent posts from parents can carry unintended consequences. Studies estimate that by 2030, “sharenting” will play a role in two-thirds of identity fraud cases facing the young generation. Parents also risk unwittingly exposing their children to data broker profiling, hacking, facial recognition tracking, pedophilia and other threats to privacy and security.

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