MrBeast on Cracking the Attention Economy

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MrBeast has redefined what it means to be a content creator, turning viral videos into a multibillion-dollar enterprise. From philanthropy to brand strategy, the team behind MrBeast navigates the opportunities and responsibilities that come with massive digital influence. Hear how Jimmy Donaldson and C.E.O. of Beast Industries Jeff Housenbold think about growth, creativity and shaping the future of entertainment — and philanthropy — in the attention economy.

Guests: Jimmy Donaldson, MrBeast, Creator, Entrepreneur and Philanthropist; Jeff Housenbold, C.E.O. of Beast Industries

Interviewer: Andrew Ross Sorkin, Founder and Editor at Large of DealBook